Yerevan’s architecture tells a story of contrasts: pink tufa stone meeting brutalist concrete, ancient churches standing beside Soviet modernism. This same tension — between the ancient and the modern, the organic and the constructed — defines the visual identity of the city’s burgeoning music scene.
Spaces That Shape Sound
The venues where Yerevan’s artists perform and record are not merely backdrops; they are active participants in the creative process. The reverberating halls of the Aram Khachaturian Concert Hall offer a vastly different sonic palette than the intimate, low-ceilinged basements of Pkhunk or the open-air terraces of KOND.
Design Language
Album artwork, flyers, and visual identities from Yerevan’s scene share a distinctive aesthetic: minimalist typography paired with textural photography, a palette that draws from the city’s own colors — the warm pink of tufa, the grey of winter skies, the vivid greens of Cascade’s gardens.
A Living Canvas
As new spaces open and old ones transform, the visual language of Yerevan’s music scene continues to evolve, always maintaining that essential dialogue between heritage and innovation.